Leading through adversity, is this the new norm?

April Sabral

/ Leadership

As the world keeps changing, so must our leadership.

For the past five years, retail has been shifting and learning how to be agile is a core competency that every leader needs to develop. What we have seen with sales shifts to online and retailers that have not evolved shutting their doors is nothing compared to what we are facing today with the Corona Virus pandemic. We are entering a new era of leadership and one that will define who we are and what we stand for, and impact those around us more than we can ever have imagined. The decisions we make today and every day will have a ripple effect that I am sure will be felt for decades to come.

Dealing with adversity and ambiguity are qualities that are needed in today’s forever changing environment. Change is inevitable. The one thing that is constant today is we don’t know what tomorrow may bring. Just when you think you have seen it all, you get thrown another curveball to test your agility, compassion, decisiveness and ability to lead under pressure.

What our teams need now are leaders that inspire and lead with courage, not fear and not EGO. I believe we can learn from every situation big or small if that’s what we choose to do. Over the past couple of days, being grounded has had a profound impact on me. The thought of not being able to jump on a plane to visit my son, who is in Orlando for school, or my daughter, who lives in the UK, feels much further away today than ever before. The distance has not changed, but the feeling of being far away has definitely magnified.

As someone who has travelled weekly for work over the past ten years and flying around the globe to visit friends and family, being stuck in one place has undoubtedly given me time to think. We take for granted certain aspects of life, I know I do, and as the world comes to a halt, we should all take time to reflect away from the busyness of our daily routines and think about what we can learn from this. Today the world as we know it is being impacted, and we can all learn something from this, whether it’s big or small. Whether it’s reconnecting with our family, spending time alone to think or how we interact with others, and what we spend our time doing.

So as I sit here and think about what I can learn out of this situation. THERE ARE A FEW LESSONS THAT COME TO MIND.

  • Everything we take for granted daily can change overnight, and how we respond determines how we influence the world and the people around us. I have spent the best part of the last three days listening to many conversations and choosing wisely how I respond to the current world situation. I choose to keep a PMA. Positive mental attitude – I was reminded of this over the weekend thanks to a Great Leader I get to work with.


  • Our decisions impact others. Not getting on a plane for the unforeseeable future, is me doing my part to stop the spread of CV19, (even though I am dying to book a ticket to MIAMI and wait it out in the sun). I am choosing to be responsible and participate in my community with the commitments I have made. I will take this time and see it as an opportunity to over-deliver on content and projects that are on my todo list.


  • Being connected to many other leaders over the last couple of days across North America has made me realize that we are a global community and always are connected. I am truly grateful for all the text message updates that we have exchanged to support each other and stay informed. As much as we live in our own reality when a world crisis happens, that affects the world we live in and work in, (my world of retail). It’s nice to know there are others there to support, connect with and make tough decisions together. We are a retail community.


  • Out of solitude comes mindfulness. I was reminded again yesterday by a leader that mindfulness is a powerful tool that we all have to stay grounded, healthy and present. Our minds need to stay strong to lead with courage and not fear. Social distancing is real and being responsible is an important step to slow down the virus. If we want to get back to normal, then let’s all do our part to get there together faster.


Developing persistence and agility is something that I learned throughout my personal experiences that helped me in my professional life. Raising two kids as a single working mum in retail, moving to two different countries with little support and no family taught me resilience. The way I see it, we have two choices to overcome our challenges with a positive attitude or to get swallowed up with all the negative news. Only you can choose how to react in any given situation.

When my son was younger, he used to react emotionally, and it would make him irrational for small things. I had a poster in my house that had a list of behaviours that were guidelines on how to behave and show up in the world. The last one was to RESPOND. I wanted him to respond versus react. This is the difference between leadership or lack of it.

Today more than ever, we need to respond in kindness, be responsible for our teams and our business. This may mean making difficult but necessary decisions. Lead with truth, compassion and integrity, and as a global retail community, we will be stronger for it!



Founder and President, retailu

If you want to learn more about how to deal with adversity checkout our course below. Use Discount code PMA2020 for 50% off. Limited offer.




Welcome To My Blog

Hi I’m April Sabral, Founder & President of retailu.ca

I started my retail career over 20 years ago and always get asked how did I become a Senior Executive? I put it down to three things.

    • Hardwork
    • Mentorship
    • Attitude

I had amazing mentors and leaders along the way that helped me develop my own leadership style. And I worked really hard.This blog is where I share lessons learned, leadership tips and practical skills that can be used when managing any team. I hope this inspires you to be the best boss you can be.

April Sabral

Intentional Leadership


The best leaders are intentional about how they lead. In this book “Intentional Leadership” I share my top tips for success and provide practical activities to develop stronger influence, communication, gaining buy in and much more. Want to learn more click on the book below.

I am all about action. So… what are you waiting for?

Gain insight into my leadership skills that helped me grow my career.

Read Intentional Leadership today! 60 pages off packed insights and practical actions.

To ACCESS this eBook for only $17 Click on the BOOK to the left

Share This