About Us

Meet April Sabral, founder of retailu.

“I started my retail career as a part-time sales associate in London (UK). Like most working in retail, I thought about what it was I should be doing; and as the years passed my retail career grew from sales to manager and now to my current position – Vice President of Sales and Operations for a national retailer.

I have had the pleasure of working for many established brands such as Gap, Banana Republic, Starbucks, Apple and other privately-owned Canadian retailers. I am highly passionate about what I do, and I have a proven track record of developing teams to their highest potential.

The retail industry is often seen as entry level into the job market with no long-term value or growth. I disagree; I believe one can have a fantastic career where you can make a difference every day, whether it's with your customers or team members. I grew up in retail. I was encouraged to learn, listen and apply; and because of this, I have had an incredibly successful career and now want to help others following in the retail path.

We thought about you when we built retailu. Knowing that retail hours can be long or unpredictable, retailu is accessible on the Teachable app so you can learn on the go! You can learn at your own pace, or network with other retail managers to find solutions and coaching for your most significant challenges.”

April is also the Founder of LeadershipU, a mentoring system that provides on-site leadership workshops for organizations that want to improve their employee engagement and results by developing the leadership skills of executives and middle managers.

April is featured in the eBook Your Turn, curated by Melody Adhami, president of Plastic Mobile. To celebrate 150 years of Canada she asked 150 women leaders across the country to share their words of wisdom for the next generation of leaders so that when it's their turn, they take it.

Connect with April on LinkedIn.

Meet LaVern Morris.

With over 20 years' experience in the retail field specializing in visual presentation, design and merchandising, Lavern Morris is a highly sought after retail professional who possesses a wealth of knowledge, experience and expertise in her field. Her broad visual scope includes leadership, strategic planning, team coaching and development, creative direction, fixture design, window design and campaign development.

LaVern has used these many talents at various highly recognized Canadian retailers, some of which include Holt Renfrew (hr2), Reitman's Co. (MXM, Penningtons, and Smart-Set), and Sporting Life. While working with these companies, she assisted in the development of cohesive “on brand” visual and merchandising strategies.

Her Visual philosophy:

“The visual presentation is your silent salesperson, regardless of whether it’s an online or brick and mortar experience. It allows you to set the tone, create the space, entice, engage and communicate with your customer. When done well it can bring your BRAND to life! Visual presentation is your silent salesperson.

Retail is a fast-paced ever-evolving landscape, stay ahead of the current retail trends but stay true to your fundamentals, the customer and your brand. Your customer will love you for what you bring (product, services) and remember you for staying true to yourself.”

Connect with LaVern on LinkedIn.